You've heard about "natural-born salespeople" -- those super salespeople who seem to perform intuitively and succeed effortlessly. In 5 Steps to Successful Selling, Zig Ziglar shows you that those success stories result from study and observation rather than inborn talent. They are the result of mastering the art of selling. Now you can master those techniques and perfect your own selling skills -- skills that will take you from being a good salesperson to being the best. A super slalesman himself, Zig Ziglar draws on his many years of experience to define and explain the keys to seccessful selling:
1. Prospecting: identifying who can and will buy.
2. Presenting: knowing the product and showing it effecitvely.
3. Closing: winning the sale.
4. Follow-up: maintaining customer contact.
5. Positive self-image: the foundation of sucsess in selling
• You can have everything in life you want if you will just help enough other people get what they want.
• It’s your attitude, not your aptitude, that determines your altitude.
• You have to “be” before you can “do” and do before you can “have.”
• You cannot climb the ladder of success dressed in the costume of failure.
• You don’t pay the price for success. You enjoy the price for success.
• If you go looking for a friend, you’re going to find they’re very scarce. If you go out to be a friend, you’ll find them everywhere.
• People often say that motivation doesn’t last. Well, neither does bathing—that’s why we recommend it daily.
• What you get by achieving your goals is not as important as what you become by achieving your goals.
• You cannot make it as a wandering generality. You must become a meaningful specific.
• I believe that persistent effort, supported by a character-based foundation, will enable you to get more of the things money will buy and all of the things money won’t buy.
No comments:
Post a Comment